Starbucks is always keen to cozy up to the millennial crowd, so it’s not surprising that they would grind up a Unicorn mess complete with “sparkles” on cloud whip. We’re just surprised they didn’t throw in some mermaid scales and bacon roses on top with each customer getting a free pair of thick-framed glasses.
Seriously though, the Unicorn Frappuccino® Blended Crème released just today changes colors – the powder changes colors when you swirl, People, and we don’t really know how. Hopefully, it’s just the mixture of liquid that makes this happen and not demonic channeling.
But seriously though – No matter what kind of milk used, the Starbucks Unicorn Frappuccino contains a diabetic explosion of 59 grams of sugar if you order a Grande (medium). That is 12 teaspoons of sugar. We’re not kidding!
In fact, drinking a medium sized Unicorn Frappuccino is equivalent toeating an entire pint of Breyers Ice Cream or one pound of ice cream, but it inexplicably contains more than double the animal fat of real ice cream.
Make it a Venti, however, and you’ll slap yo’ mama with 76 grams of sugar!
To be fair, it appears to be completely free of artificial colors. Unfortunately, it is loaded with sugar, artificial flavors, many preservatives and of course, GMOs.
To also be fair, many people easily drink almost a Venti’s worth of sugar when they consume just one 20 oz bottle of Coca-Cola. And sometimes people drink multiple bottles a day – think of what they could do if they got a boost of energy from green tea and honey instead?
Starbucks’ Unicorn Frappuccino, like its mythical emulation, is a rarity, and will be gone by April 24th. Starbucks is using the Scarcity Model – one of Cialdini’s psychological marketing principles of Influence that will drive sales through the roof by offering a limited batch. It also gets a frenzy of customers through the door who may buy other items (like…a seasonal CD?). We’re pretty sure we know what the late comedian Bill Hicks would say to that guy.
The technique works – one barista has already lost it over unicorn mania because the hype has been going on for weeks leading up to today. The media coverage only drives the desire for limited products even more, much to the barista’s hilarious chagrin. “I have unicorn crap all in my hair and on my nose,” he had ranted, before taking his video down.
As far as novelty shakes goes, the Uni-Frap still doesn’t top McDonald’s Shamrock Shake which contains a gut-busting 115 grams of sugar!
Heather Callaghan is an independent researcher, writer, speaker and food freedom activist. She is the Editor and co-founder of NaturalBlaze as well as a certified Self-Referencing IITM Practitioner.
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